Professional Presence
Solid employee brands build company success
3-hour interactive seminar
How does personal brand impact success? As your company’s key representatives, your employees’ social presence and appearance directly impact how your company is perceived. Social presence and appearance—including business etiquette—are also the first things people notice about your employees. If that first impression is negative, it’s tough to shake, even if it later proves to be wrong. The good news: your employees’ professional presence has priceless potential! With the proper tools and attention, your employees’ professional presence can be crafted into a strategic personal brand that delivers their best impression every time.
This comprehensive seminar motivates employees to strategically elevate their brand, strengthen their confidence and credibility, and maximize their success through the ABCs of professional presence: the Appearance, Behavior, and Communication that build a strong and memorable personal brand. Employees will learn what their image says to the world, and how to strategically shape their social presence and appearance for maximum results.
Topics Include
How personal brand accentuates employee value
How clothing and accessory choices impact perception
Levels of dress from “business casual” to “business professional”
Physical and psychological impact of color
Top grooming secrets
The truth about body language
Handshake etiquette
Business card exchange
How to make proper introductions
How to make conversation and create a connection with guests, clients, and leadership
“Words to use” and “Words to lose”
A self-assessment of how to create each employee’s intended personal brand